In the CampAIgn Tracker, we analyze all posts on Facebook, Instagram, TikTok, and X from parties and candidates and selected influencers and commentators for the 2025 Dutch Parliamentary election.

The tracking monitor allows you to see how many AI-generated messages are being spread by which parties. Additionally, we show if AI-Labels are used, what actors are depicted, which topics are discussed and whether the tone is positive or negative.

On this page, you will find analyses of AI-generated campaigns for the 2025 Dutch Parliamentary election. A searchable overview of individual AI-generated images and videos is available in the AI Explorer.

Overview of Content

Here we show the amount of AI-generated content we identified, broken down by platform, actor type, and (political) affiliation or support direction.

We distinguish accounts officially associated with parties and politicians from other actors without an official party affiliation, such as commentators, influencers, fan pages, and meme pages.

By Party / Actor

All

Parties & Politicians

Other Actors

This visualization shows how many AI-generated contents each politician, party, or actor has published. The field size corresponds to the number of identified posts. Larger fields indicate a higher use of AI by the respective party/actor.

By Platform

All

Parties & Politicians

Other Actors

By Actor Type

This visualization shows how much AI-generated content we found by actor type (e.g., parties, politicians, other actors). Tile size corresponds to the number of identified posts. Larger tiles indicate more AI-generated posts from that actor type.

Share of Posts with and without AI

This graphic shows the relative share of AI-generated content per party. The parties are sorted by the highest share of AI content.

Note: For actors with fewer total posts (including smaller parties), even limited AI use may result in high relative percentages.

AI Transparency

Parties & Politicians

Other Actors

Disclosure of AI content through disclaimers or platform labels is crucial for transparency. This visualization shows how often AI-generated content was published with/without disclosures and whether the label was applied by the actor (in text or image) or by the platform.

AI Media Formats

All

Parties & Politicians

Other Actors

This graphic shows the share of images and videos in AI-generated posts, and whether they look real (camera-like or deepfakes) or are drawings/graphics.

All

Parties & Politicians

Other Actors

This graphic shows the share of images and videos in AI-generated posts, and whether they look real (camera-like or deepfakes) or are drawings/graphics.

AI Content Analysis

All

Parties & Politicians

Other Actors

Note: it is possible that a post shows both negative and positive content.

All

Parties & Politicians

Other Actors

Note: A single post may cover multiple topics.

All

Parties & Politicians

Other Actors

Note: A single image may contain multiple image/video topics.

People Shown in AI Content

All

Parties & Politicians

Other Actors

This visualization shows which person (groups) are depicted in how many of the AI-generated images/videos.

Note: A single image may contain multiple people.

AI Content Over Time

This chart shows the usage of of AI vs non-AI content over time.